How it works
A walk-through of the full Magic Photo process. Capture, transform, deliver, share. Plus the logistics model and the kind of rooms it runs in.
Run so far Dragon Striker with Disney and O11CE, Minions with Illumination, and a Daily Bugle press night.
The flow
Four moves Everything below happens while the guest is still standing in front of you.
A guest photo taken on a tablet by a roaming promoter who moves with the room.
The tablet is the whole rig. Promoters walk the floor of a premiere foyer or a press line, frame the shot, and move on inside seconds. There is nothing for the guest to queue at, nothing to sign in to, and nothing for the production team to re-stage between takes. The activation goes to the guests instead of asking guests to come to it.
Name and consent, nothing more.
AI turns it into a portrait that matches the brief, the palette and the title.
Transformations run in seconds, not minutes, so the guest never drifts away before the reveal. The visual direction is set by the brief ahead of the night. Treatment, palette, framing, tone. Every output lands inside the campaign, and nothing slips through that the agency has not signed off on.
The look belongs to the title, not to a filter menu.
Delivered by WhatsApp while the room still has momentum and the guest is ready to send it on.
WhatsApp is the native channel in South Africa, which means no app download, no account creation, and no friction between the reveal and the share. The portrait lands in a chat the guest already uses with the people they are most likely to forward it to.
About ninety seconds from capture to chat.
Shared across social and private networks, where the picture travels further because it belongs to the guest.
Because the image is of the guest, sharing is organic rather than prompted. The title travels inside a status, a story or a group chat, carried by the person in the frame. The activation keeps earning reach long after the last guest has left the room.
Your brand travels with the picture.
No booths. No queues. No awkward wait.
On the floor
An ordinary photograph goes in. A portrait built for your title comes back, while the guest is still in the foyer.
What the guest gets
Two different guests, the same ninety seconds. Every person shown on this site is AI generated.
The record
Built for high-energy rooms, from film premieres and cinema releases through to large-scale events. Three activations have run so far.
Dragon Striker
Disney and O11CE, Ultimate Football Fest
AI composite portrait, two looks
Minions and Monsters
Illumination, cinema release activation
Chroma-key scene composite
The Daily Bugle
Press-night activation
Front page composited server side
Execution
Built to be easy for agency teams to brief, easy for production teams to deploy, and strong enough to hold up in front of the client.
Tell us about the night and we will shape the activation around it. You see the look before anyone signs anything.
What we need from you
Magic Photo