On the floor
What it looks like in the room.
A promoter shows a guest their freshly transformed portrait, seconds after capture.
A walk-through of the full Magic Photo process — capture, transform, deliver, share — plus the logistics model and the kind of events where it runs.
Guest photo captured on iPad by a roaming promoter who keeps the activation moving with the room.
The iPad is the whole rig. Promoters walk the floor, frame the shot, and move on inside seconds. There is nothing for the guest to queue at, nothing to sign in to, and nothing for the production team to re-stage between takes. The activation goes to the guests instead of asking guests to come to it.
AI transforms it into a branded visual that feels polished, campaign-fit, and ready to share.
Transformations run in seconds, not minutes, so the guest never drifts away before the reveal. The visual direction is set by the brief ahead of the event — treatment, palette, framing, tone — so every output lands inside the campaign and nothing slips through that the agency has not signed off on.
Delivered instantly via WhatsApp while the event still has momentum and the guest is ready to send it on.
WhatsApp is the native channel in South Africa, which means no app download, no account creation, and no friction between the reveal and the share. The portrait lands in a chat the guest already uses with the people they are most likely to forward it to.
Shared across social and private networks, where the content travels further because it belongs to the guest.
Because the image is of the guest, sharing is organic rather than prompted. The brand travels inside a status, a story, or a group chat — carried by the person in the frame — and the activation keeps earning reach long after the last guest has left the room.
No booths. No queues. No friction.
A promoter shows a guest their freshly transformed portrait, seconds after capture.
Designed for high-energy environments, from corporate activations to large-scale events.
Built to be easy for agency teams to brief, easy for production teams to deploy, and strong enough to hold up in front of the client.
Roaming promoters with iPads keep the experience mobile, visible, and easy to scale across the room.
Minimal footprint means faster setup, fewer venue constraints, and less disruption to the event layout.
Every output can be tuned to the campaign so it still feels like something guests want to share.
Limits per guest can be introduced where the brief calls for tighter control or managed access.
WhatsApp delivery keeps turnaround fast enough for same-night sharing and real event momentum.
It is a simple story for agencies to sell: capture, transform, deliver, and let the guest carry the campaign further.
Tell us about the event and we'll shape the activation around it.