Magic PhotoPhoto worlds
AI transformations, composited scenes and branded formats that turn each guest into part of the campaign.
Tailored event experiences, built with you
Bring the vision.We build the moment.
Magic Photo works with brands and agencies to turn an idea into something guests can see, play and share. We prototype quickly, iterate with your team and shape the technology around the brief, from AI photo worlds to interactive kiosks and games.
Their photo
Dragon Striker
Drag, or use the arrow keys. People shown are AI generated.
Client work and working prototypes include Dragon Striker with Disney and O11CE, Minions, The Daily Bugle and the Prism Drop interactive arcade.
What we do
The brief leads.
The format follows.
We work as a hands-on event marketing consultancy, bringing strategy, creative technology and event delivery into one small team. First we define the guest behaviour and the campaign outcome. Then we build the right experience for the room.
Interactive kiosks
Games such as Prism Drop, where a guest scans in, uses their own phone as the controller and plays on the event screen.
Your format
A camera, screen, game mechanic, live leaderboard, reward journey or shareable output shaped around the audience you want to move.
Photo-led client work
Three briefs. Three different builds.
Each activation began with a different client goal, crowd and creative world. The output changed with the brief. Here is what guests actually walked away with.
Disney and O11CE, Ultimate Football Fest
Dragon Striker
A football fest crowd, transformed into match-day heroes. Two looks ran side by side on the floor: a photoreal kit portrait and an illustrated hero render, so families and teenagers each got the version they wanted.
AI composite, 1024 by 1536 portrait, two looks
Illumination, cinema release activation
Minions and Monsters
A roaming promoter, a green screen and a set of monster plates. No booth, no queue. The guest is cut from their background and dropped into the scene, scaled to fit rather than cropped, so nobody loses their head to the frame.
Chroma-key scene composite, deterministic plate selection
The guest
Photographed on the floor in about three seconds.
The plate
One of several scene backdrops, picked to match the guest.
The send
Composited, captioned and delivered to their chat.
Press-night activation
The Daily Bugle
The guest does not get a photo. They get a front page. Their portrait is typeset into a full tabloid cover, dateline and all. Every element is drawn at render time, so the photograph sits inside the page rather than in a hole cut out of it.
Deterministic 1620 by 2160 front page, composited server side
Why a newspaper
A portrait gets a glance. A front page gets read, screenshotted and sent on, because the guest is the story rather than the subject.
Built for the queue
The page is composed on the server in one pass, so the run keeps pace with the carpet instead of holding it up.
A flexible platform
One kiosk. More than one kind of moment.
The 55 inch booth is a canvas for the experience we build together. It can reveal a guest portrait, host a phone-controlled game or carry the live content the room needs. Warm light and a full-height screen draw people in before the interaction takes over.
- Portraits, games and live content One physical platform, adapted to the format and flow of each campaign.
- Phone-controlled play Prism Drop turns the guest's own phone into a controller, with no app to install.
- Rewards shaped to the brief Scoring and leaderboards are ready. Voucher or prize mechanics can be designed around the campaign.
How we work
One to two weeks, idea to working MVP.
A focused activation can move quickly when the client stays close to the build. You see it early, use it and help us make the next version better.
STEP 01
Align
We define the audience, the venue, the behaviour you want and what a good outcome looks like.
STEP 02
Prototype
We turn the strongest idea into a working MVP your team can see and try.
STEP 03
Iterate
We go back and forth quickly, refining the interaction, the visuals and the event flow.
STEP 04
Deploy
We test the complete experience, prepare the floor team and take the build live.
One possible outcome
When the output is personal, it should land personally.
For a photo-led build, the portrait can arrive in the same WhatsApp thread as the guest's family and friends. A game-led brief might end in a score, a leaderboard or a tailored reward journey. The finish should fit the experience.
We choose the channel with the client team, so the hand-off carries the idea through to the final guest moment.
Magic Photo
Your Magic Photo is ready.20:26
Built for client review
Privacy your legal team can actually sign off.
Guest-facing experiences put brands close to the public, so the paperwork matters as much as the interaction. Ours is written to be read.
- Consent at the point of capture Every guest opts in before a photo is taken, and the record travels with the session.
- POPIA-facing from the start Written for South African law rather than translated from somewhere else.
- No guest faces in our marketing Every person shown on this site is AI generated. Guest photos stay with the guest.
- Your data stays yours Campaign imagery and reporting belong to the brief, not to us.
Bring the half-formed idea.
A mood board, campaign objective or "could we make this happen?" is enough. We will shape the guest journey, show you a working MVP and refine it with your team.